The Basics of Starting an Email Marketing Campaign |
Posted: January 18, 2018 |
Email marketing is a powerful tool for businesses of all sizes. One of the first things to consider when starting an email marketing campaign is which service you should use. If you've spent more than a couple minutes thinking about this question, it's time to stop. That simply isn't the question you should be asking yourself when kickstarting your email marketing campaign and one of the largest reasons why so many businesses get caught up in the first steps of their email marketing campaign. Why Are You Starting an Email Marketing Campaign?One of the first things you should do when choosing which tools to use for your email marketing campaign is asking yourself how you can best provide service to your market. No matter what your specialty is, it's crucial that you consider how you fulfill a need in your industry. Once you figure out what that need is, you'll have two invaluable pieces of information: 1. The type of incentive you'll use for people to opt-in for your mailing list. 2. How you can provide value to the people who joined your mailing list. However, when you're considering these two things, don't over-think them as you did on what tools you planned on using. Remember, your opt-in incentive can be as easy as a resource guide or a YouTube video that answers commonly asked questions. You'll never have to go above and beyond to provide a hundred-page eBook on your product or service. When it comes to providing value to the people that opted-in for your emails, keep these three things in mind: 1. Consistent communication is essential to keeping your readers. 2. Marketing is always second; overselling can cause you to lose readers. 3. It's up to you to provide tools and information that will benefit your audience. What Are Your Goals?Now that you know what your target audience needs, it's time to set a goal for your email campaign. To transform leads into sales and properly enact your funnel marketing strategy, you will need to create concrete, achievable goals. For example: - Will you send a monthly or weekly newsletter? - Will you promote your own products or services? - Are you going to use affiliate links to generate income? It's important to set some common goals such as selling a set amount of products or services every week or increasing your new leads by a set amount every week. What Tools Will You Use to Reach Those Goals?Once you have determined why you are using email marketing and you have set a few goals, you can figure out which tools to use. You can use the following tools for every part of your campaign including list building, crafting killer content, promoting your business, and growing. Just make sure you consider the advantages and disadvantages of each service to determine which is the best for your current needs. For example: - Use Kartra if you want to send out informational videos or video lessons regularly. This email marketing service offers video hosting, which makes it great for this purpose. - Use MailChimp if you are just beginning and on a budget. This service has a free option that even offers automation. - Use Ontraport or Infusionsoft if you run an e-commerce business and want to be able to sell products through email. Remember, the content that you include in your emails is more important than the service you use. It's what’s in your emails that will turn readers into customers, not the email itself. Always focus on your audience first. Provide them valuable information and the sales will follow.
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